Every campaign traced back to the strategy that authorized it.
Oddyssey turns fragmented growth work into one governed experimentation system. Research, brand truth, offers, creative, funnels, campaigns and commercial outcomes live in the same record, so you can tell what worked, why, and what it earned.
- Variable
- Angle: cost-of-inaction
- Constants
- Offer, audience, funnel
- Decision rule
- Frozen at launch
- CL-032
- Approved, NAM, exp 2027-01
- CL-088
- Conditional, disclosure required
- Unregistered
- Blocked from publish
- Contribution margin
- Versioned assumptions
- Allowable CAC
- By offer and cohort
- Payback
- Net of refunds
Growth work is split across six tools and no single line runs from spend to margin.
The result is motion without accumulation. You run more tests each quarter and know less than you should.
- Research sits in documents nobody re-reads before the next brief.
- Creative is produced from taste, then judged on click-through.
- Pages and checkouts drift out of message match with the ads paying for them.
- Budgets move in the ad manager, margin is reconciled in a spreadsheet weeks later.
- Every test result becomes an anecdote instead of a reusable learning.
Eight stages, one record, and the last one feeds the next test.
Nothing is re-typed between stages. The identifiers set in strategy are the identifiers you report on.
- 01
Research
Sources, observations and inferences kept apart, each cited.
- 02
Offer
Price, terms, costs, proof and eligibility as one versioned object.
- 03
Strategy
Falsifiable hypothesis, one declared variable, stated limits.
- 04
Creative
Briefs carrying objective, angle, claims and locked constants.
- 05
Funnel
Pages, forms, checkout and lifecycle as a versioned graph.
- 06
Campaign
Deployed paused, read back, inside budget and bid ceilings.
- 07
Measurement
Canonical events, identity carried through, margin reconciled.
- 08
Learning
A record with evidence, uncertainty and applicability scope.
AI proposes. Deterministic systems verify. People approve what matters.
Autonomy expands only where a workflow is approved, repeatable and low risk. New offers and new claims stay human-gated.
Brand truth and claim registry
Positioning, voice, visual rules and assets with owners and approval status. Approved, conditional and prohibited claims carry evidence, markets, disclosures and expiry. Unregistered claims cannot publish.
Offer and monetization design
One-time, service, subscription, membership, bundle, tier pricing, trial, lead offer, marketplace and hybrid. Costs, fees, refunds and fulfillment sit next to the customer-facing copy.
Creative production
Briefs generated from approved strategy, message matrices across awareness stages, modular hooks and bodies recombined inside compatibility rules, and review against brief, brand and claims.
Funnel and checkout
Archetypes and modular blocks for landing pages, quizzes, applications, booking, carts, bumps, upsells, downsells and post-purchase, with market and language variants.
Campaign deployment
Approved experiments become campaigns, audiences, creatives and tracking with deterministic naming. Created paused, read back and compared. Budget ceilings and approval gates enforced.
Measurement and economics
Canonical event taxonomy, platform events mapped and unknown events quarantined, identifiers carried through, spend reconciled against orders, refunds, disputes and CRM outcomes.
Decision engine
Sufficiency, winner, loss and guardrail rules frozen at launch. Inconclusive is a valid result. Learnings state uncertainty and where they do not apply.
Governance and audit
Schema validation, deterministic business rules, semantic review, technical QA and human approval. Immutable history for AI output, human edits, approvals and configuration changes.
Separate duties without separate tools.
Role permissions are configurable, sensitive actions need explicit grants, and every change is attributable.
Growth strategist
Turns evidence into hypotheses with declared variables and stated limits.
Creative strategist
Briefs that arrive complete, and fatigue separated from poor baseline fit.
Media buyer
Deployment straight from the approved experiment, inside budget and bid ceilings.
Analyst
Stable dimension IDs, flagged small samples, confounded comparisons identified.
Finance
Contribution margin and allowable CAC on versioned assumptions, estimates labeled.
Compliance reviewer
One package: brief, asset, funnel, evidence, rules and detected risks.
Connector abstractions, so a vendor swap is a mapping change.
Read and write scopes stay separate, mappings are previewable, and sync health and last success are visible. Card data stays with compliant providers.
Commerce
Catalog, inventory, orders, customers, discounts, subscriptions, fulfillment
Payments
Checkout sessions, payment state, refunds, disputes, payouts
Advertising
Campaign objects, creative, audiences, spend, delivery metrics
CRM and sales
Leads, contacts, opportunities, qualification, calls, appointments
Analytics and warehouse
Events, identities, attribution inputs, cohorts, reporting
Communication
Email, SMS, messaging, push, call tasks, support
Creative tools
Asset storage, templates, video, image generation, DAM
Identity and security
SSO, SCIM, role management, secrets, audit export
Four tiers. You start free and move up when the work does.
Pricing is confirmed with you before you commit. No usage surprises inside a billing period.
Core
One brand, one market, the full loop end to end.
- Brand truth and claim registry
- Offer design and unit economics
- Creative briefs and copy variants
- Funnel builder and checkout blocks
- Experiment records and learnings
Plus
Multi-market work with governed deployment.
- Everything in Core
- Market and language variants
- Ad account deployment with budget ceilings
- Canonical events and reconciliation
- Approval workflows and audit history
Growth
Portfolio-scale testing with autonomy policies.
- Everything in Plus
- Multi-brand workspaces
- Decision engine and fatigue alerts
- Autonomy policies with spend ceilings
- Portfolio reporting
Enterprise
Controls, residency and support for larger orgs.
- Everything in Growth
- SSO, SCIM and role management
- Data residency options
- Custom connectors and API access
- Named support
Straight answers.
What does Oddyssey replace?
The research doc, the brief template, the creative tracker, the page builder, the test log and the margin spreadsheet. It does not replace your ad accounts, your store or your CRM. It connects to them.
What will it not do?
It is not a merchant of record, a payment processor or an ad network. It does not let an autonomous agent publish claims, change prices or spend budget outside policy. It does not claim causal certainty from underpowered data.
How is my data separated?
Workspaces are tenant-isolated. Reusable frameworks can move between them, confidential evidence cannot. Sensitive fields can be excluded per destination and audit logs have retention controls.
How do autonomy limits work?
You set policies for pausing, budget reallocation, variant generation and deploying proven patterns, each with spend and scope ceilings. New offers and new claims stay human-gated, and emergency stop is always available.
Can AI invent a claim?
No. Public claims must resolve to an approved claim record or enter the review queue. Unknown claim IDs fail validation, and approval is never inferred from model confidence.
Run the next test inside a system that remembers the last one.
Start with one brand and one offer. The loop is the same at any scale.